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​The Perth brand was created to establish a unified identity for the city of Perth.

Developed by four key West Australian government bodies - Tourism WA, Study Perth, Experience Perth and Business Events Perth - the brand aims to promote the city and its recent public and private investments.

We encourage organisations and businesses involved in promoting Perth as a leisure, business and education destination to use the Perth brand in their marketing and communications.

Download the Perth Brand and Logo Guidelines for more information on how to use and apply the brand.

To download the logos please login or register to use the Tourism WA Library. Simply search for Perth logo or Perth Brand Logo.

Any queries regarding brand application can be directed to

Last Reviewed: 2021-01-25