Event resources

As part of our new Event Experience Strategy, West Australian businesses have the opportunity to get involved in the diverse range of peripheral experiences and activities that complement major events. There are a number of upcoming event opportunities businesses can get involved in and we encourage you to register your interest via the online form below.

Expressions of interest are open for the following upcoming events:

Bledisloe Cup: October 2025
The Ashes Test and West Fest: November 2025
Sail GP: January 2026
AFC Women’s Asian Cup: March 2026

Before you register

Find out more about getting involved here.

Why get involved?

Be part of the buzz and benefits that major events bring to Western Australia, through the delivery of experiences and attractions beyond the core program. Showcase your business or organisation and engage with local and out-of-state visitors alike.

Whether you propose to host premium pre and post-game offerings, or you have innovative activation ideas that may add to the vibrant event atmosphere within the host venue precinct, we would love to hear from you.

Tourism WA will work with key stakeholders to support your activity, which may include provision of resources, funding or partnerships. Support will vary depending on the event and the proposed activity.

Who should register?

We welcome interest from local organisations and businesses that would like to be part of the festivities when major events are in town. This includes, but is not limited to:

Hotels
Restaurants and cafes
Pubs and bars
Local attractions
Tourism operators
Retail
Community groups
Sporting groups
Cultural groups
Aboriginal businesses
Primary and secondary schools
Tertiary institutions

What happens next?

Once you register:

You will be added to our database and considered for the selected upcoming event/s and any future opportunities.
Tourism WA will review your submission as activation planning for each event commences.
If found suitable, a Tourism WA represent will contact you regarding next steps.

Plan & promote your dream event

We work with a range of event holders each year to deliver a diverse calendar of blockbuster events for Western Australia. To assist event-holders in planning their next dream event, Tourism WA has created a series of resources to assist in the planning and promotion of events.

Plan your event

Our Resources for Events in Western Australia fact sheet provides a breakdown of the relevant permissions, plans and policies an event holder will be required to fulfill as part of our funding agreements.

It also advises on the relevant timelines for the processes and approvals associated with funding provided by Tourism WA and Royalties for Regions.

Download Resources for Events in Western Australia PDF | 1.1MB

Promote your event

Work with us to promote your event by:

Profiling your event for free with the Australian Tourism Data Warehouse.
Profiling your event will enable us to promote it on our consumer and corporate websites as well as other tourism websites such as Tourism Australia. Find out more by visiting Get listed online.
Tagging Tourism WA to help spread the word about your event.
Visit Connect with our social media for more information.
Accessing our image and video library for some fantastic visuals of Western Australia.
Find out more at our Image Library.

Risk Management

We’ve developed a practical guide to help event holders manage the risks associated with holding an event in WA.

Our fact sheet has been developed to support Regional Events Scheme funding recipients however it can be used by any event holder as it aligns with the Australian Standard: Risk Management – Principles and Guidelines (AS ISO 3100:2018).

Download An introduction to risk management for event holders in Western Australia PDF | 911KB

Get involved in major events

Before you register

Access our Event Experience Strategy 2033

Event Experience Strategy 2033

Plan & promote your dream event

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