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​In 2016-17, Tourism Research Australia (TRA) in partnership with Tourism WA and the South Australian Tourism Commission commissioned a research project to understand drivers of repeat visitation in the domestic market, and identify opportunities to grow repeat visitation.

The report identifies the demographic and psychographic characteristics of repeat visitors, and the emotional and functional triggers that could be leveraged to encourage repeat visitation.

Visit Tourism Research Australia's website to download the report.

Last Reviewed: 2018-03-06