With growing interest in cycle tourism, a need to undertake dedicated consumer research into the cycle tourism market has been identified, giving consideration to market segmentation and market potential.
In November 2017, Tourism WA commissioned a local market research agency, Faster Horses, to undertake research to size and segment the domestic cycle tourism market.
A summary of key findings from the report is provided here.
If you would like to request a copy of the full report, please contact the Tourism WA’s research team via research@westernaustralia.com.