Our Direction in China 2012-2015 strategy identifies opportunities for Western Australia to grow its share of the China market and become a must see Australian destination.
Our goal is to increase the number of Chinese visitors to 100,000 by 2020. The strategy identifies the key priorities that we will undertake in conjunction with a range of stakeholders to reach our goal.
The objectives of the strategy are to:
Download the strategy
Our Direction in China 2012 - 2015: full document
Our Direction in China 2012 - 2015: summary document
For more information
For more information email International Market Manager, North Asia.