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Domestic Market Profiles

These factsheets profile interstate and intrastate leisure visitors to/within Western Australia. They provide insights into average spend and length of stay, demographics, trip behaviour, motivations and barriers, associations with WA, and planning and booking insights.

Download the latest domestic market profiles (2018-19) below:

Interstate Market Profile (Overnight) 

Intrastate Market Profile (Ovenight + Daytrip)


Latest Domestic Market Statistics

Tourism WA's Fast Facts reports provide the latest estimates of domestic visitor numbers, nights, and spend in WA and each tourism region. The report is updated every quarter based on Tourism Research Australia's National Visitors Survey results. Data is broken down into the key domestic visitor markets -  interstate, intrastate and daytrip visitors.

Download the latest Domestic Visitation Fast Facts.


Please note:

There have been some key methodological changes to the National Visitor Survey (NVS)  so please use caution when comparing 2019 results with previous time periods.  For further information, see NVS Methodology or IVS Methodology on Tourism Research Australia's website.

Last Reviewed: 2020-01-08