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International market profiles 

Tourism WA produces  profiles for each of WA's key international markets based on Tourism Research Australia's International Visitor Survey. 

These factsheets provide the latest estimates of visitor numbers, length of stay and spend by purpose for each market. They also cover age, gender, travel party, regions visited, attitudes and trends in planning and booking trips.

Download the latest international market profiles (2018-19) below:

China market profile

Germany market profile

Hong Kong market profile

India market profile

Indonesia market profile

Japan market profile

Malaysia market profile

New Zealand market profile​​

Singapore market profile

Switzerland market profile​

United Kingdom market profile

USA market profile

Please note:​
Tourism Research Australia continuously seeks to improve the International Visitor Survey (IVS). From time to time, historical estimates may be revised and/or the methodology may change, leading to a break in time series. This should be considered when using these factsheets. Please see here for more information.

Last Reviewed: 2020-02-17