Skip to main content

International market profiles 

Tourism WA produces  profiles for each of WA's key international markets based on Tourism Research Australia's International Visitor Survey. 

These factsheets provide the latest estimates of visitor numbers, length of stay and spend by purpose for each market. They also cover age, gender, travel party, regions visited, attitudes and trends in planning and booking trips.

Download the latest international market profiles (2017) below:

China market profile

Germany market profile

Hong Kong market profile​

Indonesia market profile

Japan market profile

Malaysia market profile

New Zealand market profile​​

Singapore market profile

Switzerland market profile​

United Kingdom market profile

USA market profile

Please note:​
The key methodological changes to the International Visitor Survey (IVS) and National Visitor Survey (NVS) are detailed here.​

Last Reviewed: 2018-06-13