Tourism WA worked with Economic Transitions on a project to inform development and marketing opportunities for hot springs products across Western Australia (WA).
This research identified the growth potential of wellness tourism in WA, analysed the existing hot springs offerings across the State, and identified new business and development opportunities for hot springs that will contribute to increased visitation and spend in WA's regions. It also identified permissible and viable development sites for new hot springs product and provided potential marketing options that incorporated existing and potential hot spring sites.
This research highlights that there is opportunity for WA to grow its wellness tourism industry through hot springs development and marketing, which will provide additional year-round activities for visitors in the regions.
Download the Executive Summary here.
A full copy of the report can be requested from destination.development@westernaustralia.com