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Tourism WA worked with Metrix on a project to inform the strategic development and marketing of Western Australia as a Dark Sky Tourism destination.

This research explored the current perceptions, knowledge and attitudes to Dark Sky Tourism, looked into drivers and barriers to partaking in Dark Sky Tourism, along with discovering any cross-activity opportunities to inform product development and marketing strategy.

The research highlights that there is a high interest in Dark Sky Tourism and dining under the stars, viewing wildlife at night and stargazing are compelling activities  

Download the Dark Sky Research Report

Last Reviewed: 2021-07-27