Tourism WA worked with Metrix on a project to inform the
strategic development and marketing of Western Australia as a Dark Sky Tourism
destination.
This research explored the current perceptions, knowledge
and attitudes to Dark Sky Tourism, looked into drivers and barriers to
partaking in Dark Sky Tourism, along with discovering any cross-activity
opportunities to inform product development and marketing strategy.
The research highlights that there is a high interest in
Dark Sky Tourism and dining under the stars, viewing wildlife at night and
stargazing are compelling activities
Download the Dark Sky Research Report