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Hong Kong market profile

Want to know more about visitors from Hong Kong that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from Hong Kong, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.

Download the latest Hong Kong market profile 2022 (PDF 105KB).

Hong Kong target audience 

At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from Hong Kong. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend. 

You can find out more by downloading the Hong Kong High Value Travellers summary (PDF 2.2MB).

Key distribution partners

We work with many travel distributors such as airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents who can sell a wide range of West Australian tourism products to generate bookings.

More information:

Connie Ling
Markets Manager - China, HK & India
Phone: +61 8 9262 1739          

Last Reviewed: 2024-03-06