We undertake a range of marketing, events and public relations activities involving the local travel trade partners for the China market.
China Ready accreditation and workshops
The significant growth in the China market requires a clear understanding of the requirements of Chinese visitors. Tourism Council WA runs the China Ready Accreditation program and workshops to help businesses to become ready for this growing market.
For more information on China Ready Accreditation businesses in Western Australia visit the Trust the Tick website. More details on the China Ready workshops are available at the Tourism Council WA website.
Familiarisation activities
We have paused our international familiarisation program, in light of the current travel restrictions due to COVID-19. When the program resumes, we’ll be contacting operators directly and can’t wait to be able to share our State with trade and media again.
With support of industry, we host a series of familiarisations to promote our incredible State. The familiarisations target high-end travel media, key outbound wholesalers and tour operators from China. The visits allow Chinese travel experts to experience what our State has to offer first-hand so that they can promote WA to consumers.