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​Continental Europe market profiles

We have produced fact sheets that provide the latest estimates on how many people visit WA from our key European markets. These fact sheets include useful information such as how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheets are based on Tourism Research Australia's International Visitor Survey.

Download the latest Germany market profile 2022 (PDF 117KB).
Download the latest Switzerland market profile 2022 (PDF 77KB).
Download the latest France market profile 2022 (PDF 1 MB)
Download the latest Italy market profile 2022 (PDF 1 MB)

Key distribution partners

We work with many travel distributors such as airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents who can sell a wide range of West Australian tourism products to generate bookings from our key markets.

Germany market manager update

We have international market managers located all around the world whose job is to help us promote WA in their markets. Our Germany market manager has produced a video to provide you with  insights into our market objectives, plans, current market climate and tips on how to better engage with visitors from Germany.

More information

For more information about the Germany/Switzerland market contact: 

Tom Upson
Senior Manager, Western Hemisphere
Phone: +61 8 9262 1808

Last Reviewed: 2023-04-05