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​Germany and Switzerland market profile

Want to know more about Swiss and German visitors that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from Germany and Switzerland, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.

Download the latest Germany market profile 2018-19 (PDF 117KB).

Download the latest Switzerland market profile 2018-19 (PDF 77KB).

Please note: Tourism Research Australia continuously seeks to improve the International Visitor Survey (IVS). Sometimes historical estimates may be revised and/or the methodology may change, leading to a break in time series. Please consider this when using these fact sheets. Find out more on our website. 

Germany target audience 

At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from Germany. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend. 

You can find out more by downloading the Germany High Value Travellers summary (PDF 1.9MB).

Key distribution partners

We work with many travel distributors such as airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents who can sell a wide range of West Australian tourism products to generate bookings.

Germany market manager update

We have international market managers located all around the world whose job is to help us promote WA in their markets. Our Germany market manager has produced a video to provide you with  insights into our market objectives, plans, current market climate and tips on how to better engage with visitors from Germany.

More information

For more information about the Germany/Switzerland market contact: 

Tom Upson
Market Manager - Japan, UK, Germany, USA
Phone: +61 8 9262 1808
Email: tom.upson@westernaustralia.com


Last Reviewed: 2021-04-14