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In line with the National Long Term Tourism Strategy (Tourism 2020) and the China 2020 Plan, Tourism WA has identified a long term goal for 2020. Tourism WA aims to grow Chinese visitors to 100,000 and Chinese visitor spend to $500 million by 2020.

Read about Tourism WA's marketing events and activities in China,  and access other useful information to help drive your marketing efforts towards Chinese visitors.

Understanding China 

Highlights of Tourism WA's marketing, events and public relations activities involving the local travel trade partners for the China market.

Are you China ready 

Points to consider when driving your marketing efforts towards Chinese travellers.

China marketing materials 

A range of marketing materials and useful links to help with marketing your business in China.

Useful contacts 

Access details for Tourism WA's China team in Shanghai and Perth, ADS approved inbound tour operators in WA, associations and other useful contacts.

Expectations of Chinese visitors 

Read about how you can cater your product or service to meet these needs of Chinese visitors.

Tips for doing business with Chinese trade 

Some essential ingredients for success when dealing with the China market.

Last Reviewed: 2017-02-17