China market profile
Want to know more about visitors from China that holiday in WA? To help, we have produced a fact sheet which provides the latest estimates on how many people visit WA from China, how long they stay, how much they spend, who they are, what they like to do when they get here, where they like to go as well as planning and booking insights. The fact sheet is based on Tourism Research Australia's International Visitor Survey.
Download the latest China market profile 2022 (PDF 108KB).
China target audience
At Tourism WA, we focus our marketing activities on targeting 'High Value Travellers' from China. These are people who don't mind long haul travel, are considering a holiday to WA, enjoy nature, wildlife, aquatic, coastal and food and wine experiences, and have an above average spend.
You can find out more by downloading the China High Value Travellers summary (PDF 1.4MB).
Key distribution partners
We work with many travel distributors such as airlines, wholesalers, retail travel chains, inbound tour operators and online tourism agents who can sell a wide range of West Australian tourism products to generate bookings.
China toolkit
We have also developed a range of useful information below to help you better understand the China market.