Skip to main content

​To help with marketing your business in China, Tourism WA has developed a range of marketing materials and useful links.

Tourism e-kit: working online in China tutorials

The Tourism e-kit provides tourism businesses with information to help make the most of online marketing opportunities. The e-kit is now available on, which will offer subscribers not only access to the 64 tutorials but also support forums, live chat hotline and tips.

The e-kit includes a topic on how to promote your business online in China. For more information including subscription details visit

Itineraries guide

Western Australia is a unique State, renowned for its:

  • clear blue sky and clean air
  • pristine beaches along the Indian Ocean
  • flora and fauna
  • same time zone as China
  • close proximity to Asia
  • fresh seafood, local produce and premium wines
  • diverse landscape
  • natural wonders, including the Pinnacles, Wave Rock, Ningaloo Reef etc.
  • relaxed lifestyle and space
  • locals - Western Australians are known to be easy-going, friendly and warm

Tourism WA has compiled a selection of season-focused, week-long, suggested itineraries for Chinese tourists.

Download the Recommended Chinese tourist itineraries by season.

Consumer website in Chinese

Tourism WA has developed a consumer website promoting Western Australia to the Chinese market. To view the website visit

Tourism Australia's China research

Tourism Australia has undertaken research in 13 of China’s largest and fastest growing cities. The research confirms China's ongoing status as Australia's fastest growing and most valuable international tourism market. View the key findings on Tourism Australia's website.

Last Reviewed: 2017-02-17