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A familiarisation (famil) brings key trade (travel distributors) and media from within Australia and around the world to experience products that make WA an extraordinary holiday and business event destination.

Media famils are designed to showcase WA destinations, products and experiences.  They allow media to report on the State's attractions and create inspiration and awareness with the target audiences in key markets.  

For trade famils, Tourism WA works with a number of travel distribution partners across retail, wholesale, aviation and inbound operators, to learn about key WA products and destination information. 

To find out how you can participate in Tourism WA's trade and media familiarisation program, visit How to get involved.

Last Reviewed: 2016-11-08