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A distribution strategy for your tourism product should be a key element of your marketing plan. It enables you to broaden your customer base through the travel distributor partners reach. 

It is important that you understand the markets and the various distribution channels.  Visit the  Australian Tourism Export Council for more information.

Tourism WA has a number of travel distribution partnerships across retail, wholesale, online and aviation sectors that we undertake campaigns with, who sell WA product and packages. 

To distribute your product, contact the product manager of the relevant travel distribution partner. 

To access the key contacts in the domestic market, view the Domestic travel distribution partner contacts.

Last Reviewed: 2020-11-25