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​​​​​​​Tourism accreditation aims to enhance the quality of tourism businesses and improve industry standards.

Accreditation also gives consumers confidence about the legitimacy and quality of a tourism product.

All tourism businesses providing accommodation, attractions, tour, hire or transport must be accredited to benefit from our marketing program. This includes being listed on or the Experience WA smartphone app​.

Tourism accreditation programs include:



The Quality Tourism Framework is a national business development program that is  suitable for all business types and sizes. It provides businesses with tools and resources to establish and update business policies and procedures to ensure ongoing sustainability and best practice. Tourism accreditation, through the Quality Tourism Framework, helps businesses to meet and exceed customer expectations. Accreditation within the program include EcoStar, Marine Tourism, Star Ratings, China Ready and Visitor Centre Accreditation.

Ecotourism Australia logo


Ecotourism Australia is a not-for-profit organisation focused on environmentally sustainable and culturally responsible tourism. It delivers certification programs for tourism products and destinations to ensure quality experiences follow ecotourism principles.

Caravan Industry Association of Australia logo


​The Caravan Industry Association of Australia's National Accreditation Program p​rovides a comprehensive accreditation program for the caravan industry in Australia.

Visitor Centre Accreditation Program logo


​The Visitor Centre Accreditation Program raises the standards of information services provided to visitors to the State. Visitor centres that display the yellow on blue italicised 'i' sign have achieved certain quality standards in their service provision and operational systems. For more information on visitor centre accreditation, visit the Tourism Council WA website​.​​

Last Reviewed: 2020-12-02