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​​​​​​​Tourism accreditation aims to enhance the quality of tourism businesses and improve industry standards.

Accreditation also gives consumers confidence about the legitimacy and quality of a tourism product.

All tourism businesses providing accommodation, attractions, tour, hire or transport must be accredited to benefit from our marketing program. This includes being listed on or the Experience WA smartphone app​.

Tourism accreditation programs include:



The Quality Tourism Framework is a national business development program that is  suitable for all business types and sizes. It provides businesses with the necessary tools and resources to establish and update business policies and procedures to ensure ongoing sustainability and best practice. Tourism accreditation, through the Quality Tourism Framework, assists businesses to meet and exceed customer expectations. Accreditation modules within the program include EcoStar, Marine Tourism, Star Ratings, China Ready and Visitor Centre Accreditation.

​​STAR Rating Scheme


​The STAR Rating Scheme is Australia's official accommodation accreditation program.   Managed by Star Ratings Australia, the scheme assesses accommodation ranging from hotels and motels, serviced apartments and self-catering properties, to hosted accommodation (B&Bs) and caravan-holiday parks.

Ecotourism Australia logo


Ecotourism Australia (EA) is a not-for-profit organisation focused on the design and delivery of certification programs that bring quality through ecotourism best practice and reassurance to travellers.

Caravan Industry Association of Australia logo


​The Caravan Industry Association of Australia's National Accreditation Program p​rovides a comprehensive accreditation program for the caravan industry in Australia.

Visitor Centre Accreditation Program logo


​The Visitor Centre Accreditation Program raises the standards of information services provided to visitors to the State. Visitor centres that display the yellow on blue italicised 'i' sign have achieved certain quality standards in their service provision and operational systems. For more information on visitor centre accreditation, visit the Tourism Council WA website​.​​

Last Reviewed: 2020-04-30