*2023-24 statistics
The WA Tourism Satellite Account measures the economic contribution of tourism to Western Australia. This factsheet details the direct and indirect impact of tourism across key economic measures.
Tourism is everyone’s business in WA, from the small businesses who provide hospitality to the global airlines who employ thousands of staff. Learn more about WA’s tourism industry, our role within the sector and how we can help you in our Who’s Who In Tourism video below.
WAVES 2033 outlines a new vision for Western Australia ‘to be recognised as a world-class destination that immerses people in its unique cultures, communities and environment’ and sets an ambitious goal to grow visitor spend in the state to $25 billion per annum by 2033.
Tourism is one of eight priority sectors the Western Australian Government is focused on growing to diversify the WA economy, secure local jobs and attract investment. Learn more about this goal in Diversify WA, Western Australia’s economic development framework.
Tourism WA works closely with other government agencies and industry bodies to promote Western Australia as a destination and support West Australian tourism operators. We also provide funding to other organisations to carry out marketing and advocacy work on behalf of our agency.
In WA, tourism matters. It represents the sixth largest sector in terms of economic contribution, and is a vital employer, supporting nearly 30,000 small businesses and over 120,000 jobs. Learn more about the economic value of tourism in Tourism Research Australia’s reports on the sector’s performance in WA, Australia and as a major employer.
In April 2025, Tourism Research Australia released the State Tourism Satellite Accounts 2023-24, which provides the latest data on tourism's contribution to WA's economy.
This report also outlines the economic contribution of tourism to each state and territory, in relation to Gross State Product, Gross Value Added and tourism filled jobs.
Download the Economic contribution of tourism to Western Australia in 2023-24 (PDF | 392KB)
In June 2025, Tourism Research Australia released the 2023-24 Regional Tourism Satellite Account, which provides the latest data on tourism's contribution to WA's five tourism regions, as well as other tourism regions in Australia.
Download the report: The economic contribution of tourism to Western Australia's tourism regions in 2023-24 (PDF | 0.9 MB)
Each year, Tourism Research Australia publishes a summary of the number of tourism businesses in Australia. Based on ABS figures, the June 2024 report found there were around 31,000 tourism businesses in Western Australia alone.
Access the report at Tourism businesses | Tourism Research Australia.
Tourism Research Australia publishes an annual State of the Industry Report. This report provides an overview of the visitor economy in Australia, reporting key metrics for both demand (e.g. visitation) and supply (e.g. aviation access).
Access the State of the Industry Report