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Our job is to promote Western Australia as an incredible holiday and events destination. This includes marketing the State; developing, attracting and promoting major sporting, arts, cultural and business events; and working across government and industry to improve access, accommodation and tourism experiences.

We were established under the Western Australian Tourism Commission Act 1983, and as a statutory authority under the portfolio of the Minister for Tourism the Hon Paul Papalia CSC MLA, we are governed by a Board of Commissioners. We are also part of the broader economic development portfolio of Jobs, Tourism, Science and Innovation.

Find out more about what we do in marketing, events and destination development below.


We deliver innovative marketing campaigns to raise local, national and international awareness of WA’s extraordinary destinations and experiences.


We develop, sponsor and promote a diverse range of sporting, arts, cultural and culinary events across the State.

Destination development 

We work across government and industry to determine the needs of destinations in terms of access, accommodation, attractions and amenities.

Last Reviewed: 2020-11-18