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Tourism WA aims to develop, sponsor and promote a diverse range of sporting, arts, cultural and culinary events across the State that highlight Western Australia as a great place to live, work and visit.

Events are critical to tourism as they provide a time-specific reason for people to visit, and therefore drive visitation to the State. They also provide valuable media exposure in key domestic and international markets and create brand awareness opportunities for Western Australia. In addition, they utilise venue infrastructure, add social vibrancy and encourage community participation.

Tourism WA actively bids for major international events which will attract significant numbers of international and interstate visitors, have a positive economic impact for Western Australia, and showcase the State.

We have also been given $19 million over three years to activate the new 60,000-seat Perth Stadium by securing major blockbuster events. The new stadium is set to open in early 2018 and will provide even more opportunities for international events and associated visitation and exposure for Western Australia.

Tourism WA provides funding for major and regional events through three event funding schemes - Major Event Funding, Regional Events Program and Regional Events Scheme. For more details on these visit Event sponsorship.

In addition we run an events marketing campaign every year across both paid and owned media channels. The aim of the campaign is to communicate the wide variety of events happening across the State at any one time and to drive attendance.

For more information on event sponsorship, what events we support and how to apply for funding, visit the Events section.

Last Reviewed: 2016-11-09