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​More than 250 influential Americans have had a unique taste of Western Australia’s spectacular coastal and aquatic experiences at an exclusive multimedia performance in Los Angeles, presented by Tourism WA and the Australian Chamber Orchestra (ACO).

The VIPs experienced a private performance of selected highlights from The Reef, featuring ACO Artistic Director Richard Tognetti and five other musicians, on February 22.

The Reef is inspired by Western Australia’s World Heritage Listed Ningaloo Reef, where Mr Tognetti worked with a crew of surfers, musicians and film-makers to create the breathtaking musical and visual production.

Tourism WA Chief Executive Officer Stephanie Buckland said The Reef audience – comprising senior US tourism representatives, politicians, business people and other leaders – had enjoyed a unique and memorable experience of Western Australia’s extraordinary natural attractions.

“This performance is one of five key marketing and engagement events Tourism WA is involved with in the United States this month, and builds on our work in this important market in recent years,” Ms Buckland said.

“The USA is a fast-growing tourism market for WA – our fifth biggest international market for visitor numbers, and the sixth biggest in terms of visitor spend. Expanded air connections from North America to Perth continue to open up WA as a destination of choice.”

In addition to The Reef, Tourism WA’s USA activity in February included a two-city ‘Extraordinary WA’ roadshow, contributions to an Australian roadshow and a major presence at Tourism Australia’s flagship Australia Summit and Australia Marketplace events in Los Angeles. 

All the events complement a new national coastal and aquatic campaign, ‘There’s Nothing Like Australia’, featuring Tourism Australia’s recently appointed global ambassador, actor Chris Hemsworth.

“As the world’s eyes turn to Australia, we want to reveal the truly unique experiences awaiting visitors to WA,” Ms Buckland said.

“The Reef is a mesmerising showcase of one of the State’s four World Heritage Listed areas, Ningaloo, which is the world’s largest fringing reef and famous for its whale shark swimming experiences.”

Mr Tognetti said The Reef production explores the links between surfing, the ocean, landscape and music. 

“It all started with Ningaloo Reef – it really is one of the most amazing places on Earth, as the desert pours into the wild Indian Ocean,” he said. 

“We’re thrilled to be working with Tourism WA to open more people's eyes to the spectacular beauty of this unique location.”

​Contact the Tourism WA media team for more information.

Last Reviewed: 2017-01-12