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​​​​In 2018, Tourism WA launched a Two-Year Action Plan for Tourism in Western Australia (2018 and 2019) to grow the number of visitors to the State.

Its overall aim was to make Western Australia the most desirable leisure and business events destination in Australia.

The plan focused on four key areas to help drive visitation:

  • Positioning the State as Australia’s western gateway
  • Promoting Perth as an affordable, vibrant destination close to nature
  • Attracting more people to regional WA
  • Intensifying promotional activity in target markets to encourage travel

Stakeholder consultation played an important part in developing the plan, which took into account changing market conditions, the remarkable transformation of Perth; and the State Government’s commitment to provide $425 million to Tourism WA over the next five years, for destination marketing and events.

Highlights of the plan included:

  • Maximising leisure visitation from AFL games at Optus Stadium with a target of 18,000 additional visitors a year
  • Working with Qantas to maximise the London-Perth route to encourage stopovers and regional dispersal 
  • Securing and hosting major travel trade events
  • Attracting more overseas direct flights to Perth
  • Launching a new home-grown Perth event in 2019

Last Reviewed: 2020-06-17