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​​​​The State Government Strategy for Tourism in Western Australia 2020 outlines seven focus areas to help us increase the value of tourism in WA to $12 billion by 2020.

​​We will achieve this by working in partnership with industry, government and private sector.

Download the strategy:
State Government Strategy for Tourism 2020 - full strategy
State Government Strategy for Tourism 2020 - strategy at a glance

The focus areas of the strategy are:​


​​Firmly establish the Experience Extraordinary brand.

Destination development 

Enabling WA destinations to grow their tourism sectors through industry and government partnerships.

Business travel 

Increase the contribution and leverage of business travel to WA.

Asian markets 

​Grow WA's share of high-yield Asian markets.


Position WA as a recognised events destination for locals and visitors.

Regional travel 

Increase visitors to regional WA.

Indigenous tourism 

​Provide every visitor with the opportunity to have an Aboriginal tourism experience.

Last Reviewed: 2016-11-07