Tourism WA's strategic marketing direction recognises that Western Australia is a special place offering unique holiday experiences. The state's natural wonders, friendly people and relaxed lifestyle are sought after by travellers the world over. Focusing on these competitive advantages, Tourism WA's Marketing Plan 2005-2008 sets the framework for future success.
The energetic and dynamic nature of our state is encapsulated in this Plan. All activities are aimed at delivering greater returns for tourism operators and strengthening the WA economy.
Tourism WA's Marketing Plan 2005-2008 (4.74MB)