In the increasingly competitive national and international marketplace we need to say what is best about Western Australia and to say it together with a similar style, constantly reinforcing each other's message. Together, we can create and share a brand which is extremely powerful.
Brand WA is a co-operative marketing strategy aimed to differentiate the destination of Western Australia in the global market place.
The visual identity of Brand WA captures the unique spirit and character of Western Australia, encompassing the enormous regional diversity in a vibrant and contemporary style.
The blue brushstroke represents the vast canopy of blue sky and wide horizon. The sun with the distinctive Perth city skyline represents our warm yellow sunshine and the red reflection of the vast outback.
This is Brand WA - and it says just about everything we want to say about our great State. --:
The Brand WA website provides further information on the components and marketing focus of Brand WA - a Western Australian Government initiative.
