The 2011-12 Domestic campaign continues to promote the experiences and emotions of the 22 Australian and international passengers who took part in the Extraordinary Taxi Ride in April 2010.
The campaign consists of TV advertising supported by online advertising, social media and search. The campaign runs in three bursts of activity over October and November 2011; February 2012; and May 2012. Activity will focus on the three core domestic markets of Perth, Sydney and Melbourne.
Download the fact sheet:
2011/12 Domestic Brand Campaign Fact Sheet (192KB)
To see more campaign content, please visit the Experience Extraordinary campaign pages on our consumer site westernaustralia.com.