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​Public relations creates opportunities for advocacy (third party endorsement) of WA’s extraordinary holiday and event experiences across a range of traditional and social media channels.

We do this by working with the tourism industry to identify new and extraordinary products and experiences, which we then pitch to travel and lifestyle media outlets that are read or viewed by our target audience. 

Each year we also support a significant number of national and international media and social influencers to experience and report on WA, and become ongoing advocates for the destination.

Tourism WA is always on the lookout for new story ideas and images to share via our monthly e-newsletter This is WA and as part of our media kit

To submit ideas please email media@westernaustralia.com.


Recent activity

These are just a few examples of recent public relations activities undertaken by Tourism WA. 

  • Perth has been featured in the November edition of Kia Ora, Air New Zealand’s in-flight magazine. The five-page piece titled Westside Story is a result of a hosted visit by Tourism WA earlier in the year. Kia Ora magazine has a readership of 351,000 and the article profiles the best new places to eat, play and stay, focussing on how the destination is transforming.
  • Best Places to Visit in November  - by Mark Ellwood for CNTraveler.com features Margaret River at number four, highlighting the region's 50th anniversary of commercial wine making. Conde Naste attracts 5,348,110 unique monthly visitors.

  • Margaret River Gourmet Escape - by Irene Rawlings is featured in Luxury Magazine (page 162) in a story on food events around the world. Luxury Magazine has a print circulation of 110,000.

  • City views of Perth from the Chairman’s Villa at Crown Towers are highlighted in the Robb Report roundup showcasing the best luxury hotel bathtub views. Robb Report attracts 473,398 unique monthly visitors.
  • The Kimberley: 'We want people to appreciate how long Aboriginal people have been here'- by Melissa Davey, for The Guardian. Melissa visited the Kimberley 2017 in May as part of Tourism WA’s domestic media familiarisation of the Kimberley, which coincided with the Ord Valley Muster. The story ran on The Guardian’s Australian (2.9 million unique monthly views) and UK site (5.1 million unique views).

  • The Times UK, Fine wine and top tucker at Australia’s biggest food festival - by Sean Thomas, for the Times. Sean visited Margaret River in November 2016 as part of Tourism WA’s domestic media familiarisation of Perth and Margaret River, in support of the annual Margaret River Gourmet Escape. The resulting article has an estimated advertising value of $80,060, reaching more than 960,000 readers in the UK.

  • 20 Reasons to Visit Margaret River – by Ute Junker, for Fairfax Media.  Tourism WA funded and facilitated a familiarisation for the writer to Margaret River, focusing on the region’s 50th year of winemaking, and to the Southern Forests for Truffle Kerfuffle. The resulting article had an estimated advertising value of around $74,000, and was published in Traveller in the Sun Herald, and on Traveller.com – reaching around 413,000 readers in print, while Traveller.com averages around one million unique visitors. 

  • Western Australian Adventure – by James Tobin, for Weekend Sunrise. In conjunction with Tourism WA, Channel 7’s Weekend Sunrise weather presenter James Tobin recently travelled to Exmouth where he filmed a series of stories to highlight the region’s visitor experiences. His first story focused on swimming with whale sharks, while the second story provided a broader overview of what the region has to offer.  Weekend Sunrise is broadcast on Channel 7 on Saturdays and Sundays from 7am to 10am, and reaches an average audience of 450,000 viewers, with these two stories having a combined estimating advertising value of $645,000. The stories were also shared through the Sunrise Facebook page, and James shared photos and Instagram stories to his 34,000 followers through his Instagram account

  • Precious pearl of Beagle Bay – by Steve Meacham, for Fairfax Media. Steve visited the Kimberley in May as part of Tourism WA’s domestic media familiarisation of the Kimberley, which coincided with the Ord Valley Muster. His story on the church at Beagle Bay was published in Traveller in the Saturday Age, the Sydney Morning Herald and the Canberra Times, and online on Traveller.com. It reached around 413,000 readers in print, while Traveller.com averages around one million unique visitors.

  • Swimming with whale sharks in Western Australia, by Max Veenhuyzen, for Qantas magazine, and Qantas Travel Insider. Com. In conjunction with Australia’s Coral Coast, Max travelled to Exmouth to swim with whale sharks. His story has been published in the current edition of Qantas magazine, which is distributed across all Qantas international and domestic flights, and in its lounges. The five-page story, and online feature, has reached an estimated audience of around 500,000, and has an estimated advertising value of $90,000.

  • Five reasons Perth is our next stopover – Australian Traveller. Following the Qantas 787 London to Perth flight announcement, Australian Traveller published a ‘five reasons to stop in Perth’ story, highlighting some of the city’s upcoming spaces, and new hotels. 

  • What it’s like to visit one of Australia’s best regional festivals – by Steve Meacham, for Fairfax Media. Steve visited the Kimberley in May as part of Tourism WA’s domestic media familiarisation of the Kimberley, which coincided with the Ord Valley Muster. The story ran in the Saturday Age, and on Traveller.com. The print story has an EAV of $26,563 and was circulated to 241,029 readers, while the online piece has an EAV of $1,663 and the site’s unique monthly viewership is 1.9 million.


Last Reviewed: 2017-10-27