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The role of digital marketing's paid media activity is to capture on the awareness and consideration generated from our other marketing activities and drive engaged traffic to our site.


How do we do this?

  • In Google paid search we run an "always on" campaign targeting key destination terms and experience phrases such as "Things to do in Perth". Our activity is also extended to YouTube search where we drive views of our videos.
  • Our Google paid search is run in our core markets of Australia, United Kingdom, United States of America, Germany and New Zealand.
  • In social media we undertake paid advertising where available and applicable to our goals. For example, in Facebook our media strategy is to drive growth, engagement and to support campaign activities.

How can you get involved?

  • By ensuring your product listing is up-to-date on the Australian Tourism Data Warehouse (ATDW) as this is published on our website.
  • By joining in on the conversation in our social posts and adding value for the consumers by providing them with relevant information.

Last Reviewed: 2016-11-07