The United Kingdom is Western Australia's largest market, with approximately 171,000 visiting WA during 2006. Many visitors from the UK have a pre existing connection with WA, with two thirds having visited before and almost half coming to visit friends or relatives. While there are many older couples, backpackers make up a significant segment of the market, with around one quarter of visitors being aged between 20-29. The most popular period of visitation for visitors from the UK is between December and March.
- DSM/0792 Jane Labous - BBC Homes and Antiques Magazine (UK), "A Sea Change", Visited 27 September - 2 October 2006
Jane Labous visited Perth and Margaret River from 27 September - 2 October 2006 to write a story for the February 2007 issue of BBC Homes and Antiques Magazine.
The visit resulted in a two page colour story on what to see and do in Perth, Fremantle and Margaret River.
BBC Homes and Antiques is a monthly, interior and lifestyle magazine in the UK with a circulation of 353,924. The reader profile is high end professionals / 65% female. It is the fourth biggest selling homes publication in the UK.
DSM0792 Jane Labous - A Sea Change (1,210 KB)
- IM234 Matt Rudd - The Sunday Times TRAVEL Magazine, Visited 13 - 20 October 2003
Assistant Deputy Travel Editor from the Sunday Times/UK.
Matt was part of a VIP media group invited to Western Australia for the Rugby World Cup. As well as visiting Perth and Fremantle, Matt enjoyed a three day trek on the Bibbulmun Track between Walpole and Albany.
The Sunday Times Newspaper is a consumer newspaper with a weekly circulation of 1,322,293 in the UK and Ireland. This is the highest circulation of broadsheet Sunday newspaper in the UK, regarded as a high yield premium publication. The Sunday Times has a professional audience spanning a wide age-range. It has 13 sections including a substantial stand alone travel section which appeals to a variety of ages and audiences.
Style and Magazine attract a younger contemporary and fashion conscious audience, whilst other sections such as travel, media and culture appeal to a cross-section.
IM234 Walk on the Wild Side (4,121 KB)
- DSM/0376 Ms Katie Hampson, Entertainment Editor - Thisistravel.co.uk, "My Adventure in the Outback" and "Could This be Heaven on Perth," Visited 16 - 22 October 2005
Katie Hampson, Entertainment Editor for the UK travel website Thisistravel.co.uk visited Western Australia in October 2005. The two day visit to Perth saw Katie explore "hip" Perth including the city's best bars and accommodation. Katie also visited Kings Park and Fremantle before flying to Australia's North West for four days. Whilst in the North West she explored Kununurra, flew over the Bungle Bungles in Purnululu National Park and enjoyed activities at Voyages El Questro Wilderness.
The visit resulted in two great features, one 1½ page article and another 1 page article.
Thisistravel.co.uk attracts Daily Mail readership, which is a family friendly and an up market audience. The site is visited by 555,000 unique users a month and records 4 million page viewings per month.
DSM0376 My Adventure in the Outback, Heaven on Perth (2,171 KB)
- DSM/0347 Thomas Stoddart and Daniel McGrory - The Times Magazine UK, Visited 12 - 25 October 2005
Mr Thomas Stoddart and Mr Daniel McGrory, from "The Times Magazine" travelled to Perth, the Pinnacles, Broome, Cape Leveque and Australia's South West to experience the beauty of our great state first hand.
The visit resulted in a six page colour article entitled "The Bigger Picture". The Times newspaper is one of the leading quality national titles in the United Kingdom with a readership of 698,043 and is read by professionals with a high disposable income.
DSM0347 The Bigger Picture - The Times Magazine UK (3,033 KB)
- DSM/0438 Fiona McAuslan - Time Out London, "Natural Highs", Visited 16 - 31 December 2005
The visit resulted in a one page colour article which appeared in the February 22 - March 1, 2006 edition of Time Out London.
Time Out London is one of the UK capitals most popular magazines, covering news, arts, culture and travel and has a circulation of 88,851 per week.
DSM0438 Natural Highs - Time Out London (773 KB)