Skip to main content

​Western Australia offers many extraordinary experiences, some of which can't be found anywhere else in Australia, and in some cases the world​. Our brand positioning – Experience Extraordinary – reflects the State's uniqueness.

Just Another Day in WA is Tourism WA’s latest marketing campaign under the Experience Extraordinary brand. The core message of the campaign is - There are so many unique and extraordinary experiences waiting to be discovered in WA that although it may feel like an unforgettable moment, you’ll see it’s just another day in WA. This video explains how Tourism WA markets the State around the world. 

Tourism WA also implements an events marketing strategy to showcase a wide variety of events happening across the State.

Experience Extraordinary 

​​​Western Australia offers many extraordinary experiences, some of which can't be found anywhere else in Australia, and in some cases the world​.

Just Another Day in WA 

Just Another Day in WA is Tourism WA’s latest marketing campaign under the Experience Extraordinary brand.

Events marketing 

Our events marketing campaign communicates the wide variety of events happening across the State to drive attendance.

Current and upcoming campaigns 

Details of Tourism WA's current and upcoming campaigns.

Last Reviewed: 2017-09-21