Western Australia is divided into five Regional Tourism Organisations (RTOs):
1. 
Experience Perth
2. 
Australia's Coral Coast
3. 
Australia's Golden Outback
4. 
Australia's North West
5. 
Australia's South West
Each RTO is a not for profit, fully incorporated body, with a board of industry members. The five RTOs were developed to promote their respective regions while retaining consistency with Tourism WA’s strategic marketing direction.
Each RTO aims to be the peak tourism marketing body for their region delivering the best possible results for their members. They have the responsibility of raising the profile of and increasing visitation and yield for their respective regions by marketing the destination to the intrastate, interstate and international markets.
An annual investment, under contract, is provided by Tourism WA to the RTOs for undertaking various marketing activities.
For more information on the RTOs contact Tourism WA's Partnership Manager on +61 8 9262 1700 or email marcus.falconer@westernaustralia.com.