Western Australian Regions Profiles 

Western Australia is divided into five tourism regions -

1. Experience Perth
2. Australia's Coral Coast
3. Australia's Golden Outback
4. Australia's North West
5. Australia's South West

The New Concept for State Tourism was introduced in 2004 streamlining eleven regionally-based tourism marketing associations to five new Regional Tourism Organisations (RTOs).

Each RTO is a not for profit, fully incorporated body, with a board of industry members.  The five RTOs were developed to promote their respective regions while retaining consistency with Tourism WA’s strategic marketing direction.

Each RTO aims to be the peak tourism marketing body for their region delivering the best possible results for their members.  They have the responsibility of raising the profile of and increasing visitation and yield for their respective regions by marketing the destination to the intrastate, interstate and international markets. 

An annual investment, under contract, is provided by Tourism WA to the RTOs for undertaking various marketing activities.

To read more about the RTOs and the 2009 review of the regional tourism model download the Regional Tourism Review Frequently Asked Questions.

For more information on the RTOs contact Tourism WA's Marketing Manager, Intrastate on (08) 9262 1700 or email toni.odonnell@westernaustralia.com.