Experience Perth was established in early 2004 following the development of the "New Concept for State Tourism" by the Western Australian Tourism Commission.
The Region comprises of six tourism precincts - Perth, Fremantle and Rottnest, Peel and Rockingham, Sunset Coast, Swan Valley and Darling Range and the Avon Valley. It is the recognised marketing organisation under the umbrella of Tourism Western Australia (TWA) formerly the Western Australia Tourism Commission and has the specific task of marketing and undertaking promotional activities that will establish the region as a highly desirable tourism destination for intrastate, interstate and international visitors.
Our mission is to increase visitor numbers to the region, extend the average length of stay and encourage visitor spending.
It is the intention of the organisation to provide regional stakeholders with a clear understanding of the promotional direction and key marketing activities of "Experience Perth" that they can work cooperatively with when considering marketing opportunities for their own tourism businesses.
The organisation will also work closely with the industry by taking a positive, proactive and integrated approach to developing defined marketing strategies, that will create a broader understanding of the importance of collaboration across the six tourism precincts within the region thereby encouraging tourism development and growing visitor numbers.
The objectives of the organisation are as follows:
to establish the Experience Perth region as a recognized and highly desirable visitor destination
to increase visitor numbers, length of stay and visitor spending in the region
to manage stakeholder contributions to achieve the maximum and most efficient marketing outcomes for the Experience Perth region
to work with all industry partners and stakeholders to ensure that all issues of infrastructure and development, tourism related communication and business opportunities of the region are best achieved.
Review Experience Perth's fact sheets produced by Tourism WA's Research team.
The Experience Perth website is focused on providing consumer information, yet also has Industry and Trade information. Visit www.experienceperth.com.
Trade and media enquiries
P.O. Box 1198
West Perth, 6872
Tel: +61 8 9381 4900
Fax: +61 8 9381 4989
Holiday consumer enquires
Western Australian Visitor Centre
55 William St (corner of William and Hay streets)