Australia's South West is the Regional Tourism Organisation for the south west corner of Western Australia, covering an area from Yarloop and Katanning in the north to Augusta in the south and east to Bremer Bay.
ASW works to raise the profile and increase visitation to the Australia's South West region. A range of promotional activities are undertaken in intrastate, interstate and international markets each year to establish the region as a highly desirable tourism destination.
The activities of ASW are steered by an Executive Board comprising of stakeholders that have been nominated and elected by members plus skills based representatives. A small team of marketing and administration staff manages the membership base and implements marketing activities for the region.
These marketing activities include:
- Publication and distribution 325,000 Australia’s South West Holiday Planners and linked campaign
- Publication and distribution of major seasonal campaign Winter Getaways
- Promotion and updating of the www.australiassouthwest.com web site
- Involvement in intrastate and interstate consumer shows attended in conjunction with Visitor Centres
- Spring and Summer seasonal campaigns
- Ongoing advertising in domestic travel magazines and newspapers
- Participation in international consumer and trade shows
- Ongoing familiarisation trips for interstate and international journalists and trade.
Boasting the highest level of infrastructure and most number of tourism operators of any region in the State, Australia's South West is organised into five sub regions for the implementation of co-operative marketing activities and liaison on a local level:
- South West Tapestry
- Blackwood River Valley
- Margaret River Wine Region
- Southern Forests
- Great Southern.
Website
The Australia's South West website is focused on providing consumer information, yet also has Industry and Trade information. Visit www.australiassouthwest.com.
Contact details
Trade and media enquires
Australia’s South West
Level 10, Bunbury Tower
61 Victoria Street
Bunbury, 6230
Western Australia
Tel: +61 8 9791 9197
Fax: +61 8 9791 7077
Email: admin@australiassouthwest.com
Webf: www.australiassouthwest.com
Holiday consumer enquires
Western Australian Visitor Centre
Forrest Place (corner Wellington Street)
Perth, 6000
Western Australia
Tel: +61 8 9483 1111
Tel: 1300 361 351 (within Austratlia, automated service)
Fax: +61 8 9481 0190