Australia's South West Incorporated (ASW) is the Regional Tourism Organisation for the south west corner of Western Australia, covering an area from Yarloop and Katanning in the north to Augusta in the south and east to Bremer Bay.
ASW works to raise the profile and increase visitation to the Australia's South West region. A range of promotional activities are undertaken in intrastate, interstate and international markets each year.
The activities of ASW are steered by an Executive Board comprising of stakeholders that have been nominated and elected by members plus skills based representatives. A small team of marketing and administration staff manages the membership base and implements marketing activities for the region.
Now boasting the highest level of infrastructure and most number of tourism operators of any region in the State, Australia's South West is organised into five sub regions for the implementation of co-operative marketing activities and liaison on a local level:
- South West Tapestry
- Blackwood River Valley
- Margaret River Wine Region
- Southern Forests
- Great Southern
For further information about Australia's South West please telephone 9791 9197 or email admin@australiassouthwest.com