Australia's North West

Australia's North West

Australia's North West region covers over one million square kilometres, encompassing the Kimberley and Pilbara regions, from Onslow in the south to Kununurra in the north eastern corner of Western Australia.

Australia's North West Tourism is a non profit, non government, member based association, formed in 2004. Australia's North West Tourism primary responsibility is to increase visitation to the region by marketing the destination to the domestic and international marketplace.

Australia's North West Tourism is member based and acts at all times in the best interest of its members. Currently Australia's North West Tourism has an excess of 200 members, covering a broad range of businesses that are dispersed throughout the region.

The objectives of the organisation are as follows:

  • foster the development of travel services and facilities in Australia's North West region
  • preserve and encourage the upgrading of existing attractions and develop new ones
  • promote the attractions of the region
  • co-ordinate organisations, companies, businesses and individuals benefiting from the tourism industry and assist them to achieve profitable growth
  • convey to the community the benefits that travel and tourism bring to the region
  • liaise with regional, state, national and international tourism bodies in the achievement of mutual objectives
  • produce updated tourism development plans for the region
  • produce, or acquire, printed, audio/visual or other promotional information either for sale or free distribution
  • foster co-operation and work for the mutual advantage with the tourist associations of other regions
  • ensure that its promotional and marketing activities are complementary to the management of the features of the region and to the best of its ability to support proper management to ensure their sustainable use.

Tourism statistics

Review Australia's North West fact sheets produced by Tourism WA's Research team.


The Australia's North West website is focused on providing consumer information, yet also has Industry and Trade information. Visit

Contact details

Trade and media enquiries
Australia's North West Tourism
P.O. Box 554
Broome, 6725
Western Australia

Tel: +61 8 9193 6660
Fax: +61 8 9193 6662

Holiday consumer enquires
Western Australian Visitor Centre
55 William St (corner of William and Hay streets)
Perth, 6000
Western Australia

Tel: +61 8 9483 1111
In Australia: 1300 361 351
Fax: +61 8 9481 0190

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