Australia's Coral Coast is the peak tourism body responsible for branding, positioning and marketing the coastal region of Western Australia extending north from Cervantes to Exmouth and inland via the shires bordering the Midlands Road to Mullewa.
Fundamentally the role of Australia's Coral Coast as the Regional Tourism Organisation is that of "Destination Marketing". The organisation undertakes activities designed to expose the tourism product and infrastructure of the region to consumers in its identified core markets domestically and internationally.
The aim of the organisation is to develop and market Australia's Coral Coast as Western Australia's premier holiday destination and provide industry leadership that will accelerate the sustainable growth of tourism to the region.
This will be achieved through the following objectives:
undertake a range of marketing activities that will deliver an increase in arrivals, length of stay and expenditure, and visitor dispersal for the region
gain support and agreement from local tourism industry, Regional Development Commission's, Local Government and stakeholders from the new region and the objectives of the Australia's Coral Coast organisation
to effectively "Brand" the region so that the Australia's Coral Coast gains immediate consumer and tourism trade recognition as a highly desirable holiday region.
Members of Australia's Coral Coast are invited to participate in a variety of marketing activities throughout the year.
Review Australia's Coral Coast fact sheets produced by Tourism WA's Research team.
The Australia's Coral Coast website is focused on providing consumer information, yet also has Industry and Trade information. Visit www.australiascoralcoast.com.
Trade and media enquiries
Suite 4, 1321 Hay Street
West Perth, 6005
Tel: +61 8 9321 9111
Fax: +61 8 9321 9277
Holiday consumer enquires
Western Australian Visitor Centre
55 William St (corner of William and Hay streets)