The Visitor Servicing Study outlines the way forward to best serve the information needs of the state's domestic and international visitors.
Tourism is worth $4.2 billion to the Western Australian economy and visitor servicing is a vital part of that industry. While tourism marketing attracts more people to our unique state, it is visitor servicing that ensures visitors see more, do more, spend more and have the best possible experiences in WA. Visitor servicing also gives the widely diverse communities of Western Australia an opportunity to share and be proud of the special places they build and protect.
Visitor Centres are at the forefront of visitor servicing. The quality and standards of service delivery have steadily grown and this study has capitalised on that increasing professionalism as well as Visitor Centres' long standing passion and dedication to servicing visitors.
The recommendations in this report are well founded and realistic. They are the result of targeted research and extensive consultation with Visitor Centres, Local Government, state agencies and the tourism industry. Not least, this study presents a comprehensive picture of what visitors want and expect from the visitor servicing industry.
Moving forward will require commitment and action by all stakeholders. I urge you to read the study and assist with the task of making good visitor servicing even better in WA.
For more information on the Visitor Servicing Study, please contact the Project Manager, Visitor Servicing: visitorservicing@westernaustralia.com.
The Visitor Servicing Study document has been split into four sections, or alternatively you can download the full version. To view updates on the Visitor Servicing Study, please view the PDF documents below:
Introduction and Background.pdf (631KB)
The Future of Visitor Servicing.pdf (1,011KB)
Appendices.pdf (727KB)
Summary List of Recommendations.pdf (303KB)
Full Version.pdf (2,627KB)
For more information on visitor centres and visitor servicing in Western Australia, you may wish to visit the Visitor Centre extranet site, VCite, at vcite.westernaustralia.com.
Here you will find the latest developments in visitor servicing, and information to help in the running and promotion of Visitor Centres.
Whether you are already an Accredited Visitor Centre, are working toward accreditation, or simply have an interest in visitor servicing, you can register and access information on this site.
To find a visitor centre or see the list of regional visitor centres in Western Australia, please click here.