Decipher - Tourism Business Knowledge
What is Decipher?
Decipher is an online data warehouse dedicated to providing the Australian tourism industry with the most recent and reliable tourism research and business intelligence. This dedicated website is a one-stop shop for a comprehensive range of up-to-date tourism information from more than 100 qualified sources, and is a valuable tool for anyone involved with the tourism industry. Decipher was launched nationally on 10 February 2005.
How Decipher can be used
The large amount of information available via Decipher can be used for a variety of purposes including:
- General Research - providing the latest research stats and trends (nationally, by state and by region)
- Media and Publications- the latest industry news, tourism newsletters, articles, weblinks, publications and specialised reports (including those of Tourism WA, other STOs, Tourism Australia, Tourism Research Australia, CRC, PATA and ABS)
- Analysis and Reports- automated graphs, tables, spreadsheets, business reports and business planning templates
- Business Decision Making - business/financial planning, marketing planning, investment planning, risk management, competitor analysis, feasibility studies and training
Information Sources
Information is supplied by a number of professional tourism industry data suppliers including:
- Tourism Research Australia
- State Tourism Organisations
- Australian Bureau of Statistics
- Roy Morgan
- Sustainable Tourism CRC among many others.
In addition Decipher gathers information from many other sources less widely accessed for tourism purposes, these included:
- Sensis
- Australian Institute of Health and Welfare
- Australian Business Entry Point
- Australian Local Government Association
- Senior Card Australia etc.
Decipher also includes newsletters and communiqués from twenty one industry associations.