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International market profiles overview

This document takes a closer look at Western Australia's key international markets, covering visitor numbers, nights and spend, purpose of visit, and regional dispersal for each market. ​

The next issue of the International market profiles overview (Year Ending September 2017) is due for release in December 2017.


International market profiles - by market

Tourism WA produces  profiles for each of WA's key international markets based on Tourism Research Australia's International Visitor Survey. 

These factsheets provide the latest estimates of visitor numbers, length of stay and spend by purpose for each market. They also cover age, gender, travel party, regions visited, attitudes and trends in planning and booking trips.

Download the 2016 international market profiles below:

China market profile

Germany market profile

Hong Kong market profile​

Indonesia market profile

Japan market profile

Malaysia market profile

New Zealand market profile​​

Singapore market profile

Switzerland market profile​

United Kingdom market profile

USA market profile

Please note:​
The key methodological changes to the International Visitor Survey (IVS) and National Visitor Survey (NVS) are detailed here.​

Last Reviewed: 2017-09-06