Niche Tourism Sectors 

 

Niche product is considered a group of related tourism product that itself is a motivating lure for travellers. Typically, quite specific market segments are customers of niche product. Niche product marketing and development is defined by experience-type tourism product, as opposed to being region or destination based.

Tourism Western Australia identified in its 2005-2010 Strategic Plan five iconic themes regarded as the essence of a quintessential Western Australian holiday experience - wine and food, people & lifestyle, outback and adventure, forest and wildflowers, and the marine environment.

Industry Development and Visitor Servicing (IDVS) will concentrate efforts in developing niche product sectors associated with nature-based tourism; wine & food tourism; heritage tourism; arts & cultural tourism; and Indigenous tourism.

Water Lillies at Parry Lagoons Nature Reserve Western Australia

Nature-based Tourism

Western Australia's rich biodiversity attracts visitors from all over the world and is an integral component of the state's tourism product. There has been a recent review of the nature based tourism industry in WA.

Wine glasses at sunset Western Australia

Wine & Food Tourism

Wine and food is one of the five iconic experiences identified by Tourism Western Australia as a major drawcard for tourists to the state.

The York Town Hall Western Australia

Heritage Tourism

Heritage tourism has potential to considerably improve the economic vitality of numerous Western Australian communities.

Sculpture park at Gomboc Gallery

Arts & Cultural Tourism

Arts & Cultural Tourism in Western Australia is a partnership between the arts and tourism industries, which includes such things as events and cultural packages that express the identity of Western Australia as a region.

Girloorloo Tours Mimbi Caves Western Australia

Indigenous Tourism

Indigenous Tourism in Western Australia is presented with a unique opportunity through the partnership of Tourism WA and the Western Australian Indigenous Tour Operators Committee (WAITOC).

Kayaking adventure near Gantheaume Point, Broome Western Australia

Adventure Tourism Safety

The Review of Adventure Tourism Safety in Western Australia has now been completed. Increasing safety standards for tourists who visit Western Australia’s rugged outback will be the focus of changes to the adventure tourism industry.

© Western Australia Tourism Commission 2007