Arts, culture and heritage focus of latest Better Business Blitz
12 May 2008
Practical tips on how to access the tourism market will be provided to arts, cultural and heritage sectors at workshops hosted by Tourism Western Australia.
Tourism Western Australia’s Executive Director Industry Development, Jennifer Duffecy said the workshops – which are part of Tourism WA’s Better Business Blitz series – were a great opportunity for arts, cultural and heritage businesses to learn how to get a competitive edge in the tourism industry.
“Arts, cultural and heritage sectors will be given an overview of how the tourism industry is structured, how it operates, what it’s worth and how businesses can be promoted through it,” Ms Duffecy said.
“They’ll also be given an insight into tourism trends and visitor needs, and how they can capitalise on this market to improve visitation and ongoing sustainability.
“It’s important we engage with the arts and cultural industry to help them understand how they can get the best from their businesses through tourism.
“Tourism WA will present at both the workshops and will give an insight into how businesses can leverage exposure from some of the activities we undertake.”
The first workshop on Thursday May 22 at the Perth Convention Exhibition Centre is applicable to city-based art organisations and will focus on arts and cultural tourism only.
It will feature presentations from the City of Perth, Tourism WA, and Tourism Marketing Promotions.
The second workshop on Friday May 23 at the Midland Sports Complex will interest heritage operators and metropolitan arts and cultural organisations.
It will feature key presentations from Tourism WA, Museums Australia and the Heritage Council of WA.
The State Government has committed $2million over four years for Better Business Blitzes, helping around 1,000 tourism businesses since the program began in 2004.
To register for these workshops, please contact Tourism WA Project Assistant, Nicola Howarth on 9262 1785.
Media contact: Jayde Little, Corporate Communications Officer (08) 9262 1769