The Experience Extraordinary brand communicates one undeniable truth. To experience an extraordinary holiday, you have to come to an extraordinary place – Western Australia.
Here, you can swim with the world’s largest fish – the whale shark; walk on the whitest sand in Australia at Lucky Bay; bask in the sunniest city in Australia – Perth; or view rock art from one of the world’s oldest living cultures.
Every part of our incredible State can lay claim to its own type of extraordinary. And the Experience Extraordinary brand celebrates every opportunity to experience all it has to offer.
Following the launch of the brand in February 2010, everything Tourism Western Australia engages in intrastate, interstate and internationally, through advertising, PR, online communications, travel trade and events, will now carry the Experience Extraordinary message.
Watch the Experience Extraordinary video for more details. And, if you’re a travel or tourism business, you have the opportunity to leverage the Experience Extraordinary brand by registering to use the Experience Extraordinary Toolkit.
Brand WA
Brand WA was a co-operative marketing strategy aimed at differentiating the destination of Western Australia in the global market place. Using a visual identity system Brand WA captured the unique spirit and character of Western Australia, encompassing the enormous regional diversity in a vibrant and contemporary style.
Licensed users of Brand WA are still able to use this branding system, however, Tourism WA invites all tourism product in Western Australia to now adopt the State’s new tourism positioning of ‘Experience Extraordinary Western Australia’.
The Brand WA website has now been decommissioned. For all enquires about Brand WA assets please email campaign services.