Do you want to know how we market Western Australia?
Check out our marketing campaigns! Here you can view our television commerical, print adverising, online advertising and much more!
Extensive research showed that visitors to Western Australia believe it offers a variety of unique, natural experiences in an unspoilt, pristine environment. WA is renowned for its relaxed, laid back lifestyle and its friendly, down to earth locals.
For the second consecutive year, Tourism WA is running a major consumer brand marketing campaign in the UK. The campaign commenced December 2006 and concludes March 2007.
Tourism Western Australia is running its third major consumer brand marketing campaign in New Zealand. The campaign commenced February 2007 and will conclude June 2007.
Tokai TV from Japan visited during October last year producing 8 episodes for their Tabi Skip (Travel Skip) program.
Fifty-nine pages of coverage appeared in recent Korean consumer publications as the result of famils over the last few months.
In September 2006 TWA, in partnership with Qantas, British Airways, STO’s and 16 travel agents, conducted a Best of Australia tactical campaign. The aim was to highlight Australia’s unique family fun experiences and sell Family Fun tour packages.
More than 1 million people throughout Germany, Austria and Switzerland have viewed stories on the Red Bull Air Race and highlights of Perth following a visit by RTL Television in November last year.
Eight Chinese media representatives visited Australia’s South West, Experience Perth and Australia’s Coral Coast recently to enjoy each regions attractions, with a particular focus on food, wine, lifestyle, nature and outdoor activity.