Browse current and past marketing campaigns promoting Western Australia as an extraordinary holiday destination.
The 2011-12 Domestic campaign continues to promote the experiences and emotions of the 22 Australian and international passengers who took part in the Extraordinary Taxi Ride in April 2010.
“I Experienced Extraordinary” is a $7.9 million dollar multi faceted campaign that captured the experiences and emotions of the 22 Australian and international passengers who took part in the Extraordinary Taxi Ride in April 2010.
To launch the Experience Extraordinary brand in 2010, Tourism Western Australia embarked on the most extraordinary taxi ride ever.
Browse a selection of archived marketing campaigns.
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