The countdown is on until the Australian Tourism Exchange (ATE) 2012 hits Perth.
Next month, ATE, which is the southern hemisphere’s biggest travel trade show of its kind, will get underway at the Perth Convention and Exhibition Centre.
The event will attract up to 700 buyers from 40 countries, including some of the world’s most influential members of the travel industry. Around 1,700 sellers from around Australia representing 600 companies will also attend.
Thousands of meetings will take place during the seven day event. These meetings are expected to generate sales worth millions of dollars for tourism businesses.
ATE is divided into two modules. The Eastern Module allows sellers to meet with buyers from Japan, North Asia, South and South East Asia, the Gulf countries and India. It will take place from June 15 to 17. The Western Module will be held from June 18 to 21 and will involve buyers from the UK, Europe, the United Arab Emirates, South Africa, New Zealand and the South Pacific.
The international travel trade will also have the chance to experience our extraordinary State first hand through an extensive familiarisation (famils) program run by Tourism WA. The program will see approximately 450 delegates travelling across Western Australia from June 9 to 29.
The event will also include key functions which will showcase Western Australia, its extraordinary produce, entertainment and hospitality. These include:
- ATE Tradeshow – Perth Convention Exhibition Centre (PCEC) – 15 June – 21 June daily
- ‘Taste Extraordinary Western Australia’ Eastern Welcome Happy Hour – Tourism WA stand, PCEC - 15 June 5.20pm - 6.50pm (All delegates)
- ‘Extraordinary Highlights & Delights’ Eastern Buyers’ Dinner –- State Reception Centre Kings Park – 16 June 6.30pm – 9pm (Buyers and by invitation only)
- ‘Design, Experience, Extraordinary Western Australia’ Lunch – PCEC – 17 June 12.20pm – 1.30pm
- ‘Extraordinary Swan River Style’ Eastern Farewell/Western Welcome Function – Royal Perth Yacht Club – 17 June 6.30pm – 8.30pm (All delegates)
- ‘Taste Extraordinary Western Australia’ Western Happy Hour – Tourism WA stand, PCEC - 18 June 5.36pm - 7.00pm (All delegates)
- ‘Design, Experience, Extraordinary Western Australia’ Lunch – PCEC – 19 June 12.30pm – 1.40pm (All delegates)
- ‘Play, Taste, Experience Extraordinary WA’ Western Buyers’ Dinner – State Theatre Centre of Western Australia – 19 June 6.30pm – 9pm (Buyers and by invitation only)
- ‘Taste Extraordinary Western Australia’ Western Happy Hour – Tourism WA stand, PCEC - 20 June 5.28pm - 7.00pm (All delegates)
- ‘The Last Shout’ Western Farewell – Rigby’s Bar – 21 June 8pm – 10pm (All delegates – hosted by Tourism Australia)
In the long term, ATE will help generate billions of dollars in export earnings for Australia as a result of the business and product awareness raised at the event.
ATE is managed by Tourism Australia and ATE 2012 will be proudly hosted by Tourism WA with Qantas as the major airline partner. Visit Tourism Australia's website for more information.
For more information
Contacts
For further information please contact:
Media enquiries
Neil Poh, Corporate Communications Director
Tel: +61 8 9262 1896
Email: media@westernaustralia.com
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