Why Invest Here? 

 

Investing in Western Australia's tourism industry is an opportunity potential investors should not miss. An array of exciting options is available, thanks to a powerhouse economy that shows no signs of slowing.


Western Australian Economy

  • Fastest growing economy in Australia.
  • World-class industries in resources and agriculture.
  • Politically stable.
  • In same time zone as Singapore, China and Hong Kong.

Western Australian Tourism

  • Diverse natural attractions and untouched wonders.
  • Strong government focus on building tourism market demand.
  • Tourism development sites investor-ready, under the Landbank program.
  • Air linkages through Western Australia continue to grow.
  • Leading convention and exhibition travel destination in the Asia Pacific, with the new Perth Convention and Exhibition Centre.

Tourism in Perth

  • Positive outlook for the first class hotel market in Perth.
  • Growth in revenue per available room (RevPAR) climbed by around 13 percent in 2005.
  • Occupancy rate of 77 percent and rising - the second highest level in 20 years.
  • Perth recently rated favourite overseas city by the UK market.

Tourism Background

Western Australia is one of the oldest landscapes on earth and home to some of the world's most outstanding natural features and wilderness areas. The diversity of the bio-geographic regions contained within the state's 2.5 million square kilometres is unparalleled.

With a coastline stretching 12,500km long and a daily average of nine hours of sunshine year round, outdoor activities and adventures are always popular with visitors to WA.

Sunny Perth is Western Australia's capital city and home to most of the state's 2 million people. WA has a highly skilled and well-educated workforce of 850,000 people, a stable, progressive government, proximity to key markets in South East Asia and a wealth of natural resources that have enabled the state's economy to grow from $75 billion in 2000/01 to $123 billion in 2005/06. Growth in 2006/2007 is expected to be at 5.25 percent - well above the national average.

Geographically, Western Australia is ideally positioned to capitalise on growth in outbound travel, with nearly 4 billion people to its north in Asia. Expenditure by international arrivals to WA has jumped from $872 million per annum five years ago to nearly $1.2 billion per annum in 2005.

Investments in tourism in Western Australia are strongly supported by a sophisticated local market constantly seeking quality experiences. In the past five years, the number of Australians visiting WA has grown from 6.27 million per annum to 6.83 million per annum.

World-class marketing and protection of Western Australia's unique natural attributes together with imaginative promotion of other attractions have resulted in consistent growth in recent years. For those seeking to invest in a growing tourism industry, Western Australia is the real thing.

Additional details on the factors underpinning the state's ongoing success are featured in the following sections.


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Natural Attractions

World-class natural attractions recognisable around the world are key ingredients for any successful tourism investment and destination.


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Location

Western Australia is ideally located in close proximity to the growing economies and large populations of Asia.


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Government Assistance

The Western Australian Government, through Tourism WA, seeks to facilitate inward investment in the tourism industry and invites investors around the world to evaluate the state’s investment climate.


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Economy

The state is characterised by a tolerant, open lifestyle, first class business services and facilities, a stable government and financial systems, talented people and smart investors.


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Quality of Life

With a Mediterranean climate, friendly multi-cultural population and a beautiful capital city known for its clean environment and pristine coastline, Perth is one of the most unique major cities in the world, with a quality of life second to none.


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Infrastructure

Investment in tourism in Western Australia is assisted by an excellent range of supporting infrastructure including a well established network of roads, ports, marinas and airports.


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Marketing

Tourism Western Australia’s award winning marketing programs provide support for the tourism product and attractions in Western Australia.

© Western Australia Tourism Commission 2007