Tourism WA’s Accreditation Policy was announced in 2007 to encourage a greater number of tourism businesses to become accredited, thereby improving the quality of visitor experiences.

The policy went into full effect on 1 July 2010 when all tourism businesses that provide accommodation, attractions, tour, hire or transport must be accredited to Australian Tourism Accreditation Standards (or higher) to benefit from Tourism WA's marketing investment for Western Australia as a holiday destination.

Tourism accreditation is based on quality assurance principles, designed to enhance tourism businesses while also improving industry standards.

Tourism accreditation provides consumers with the confidence to make informed choices about the legitimacy and quality of a tourism product.

Benefits of accreditation for tourism operators can include:

  • An improved reputation in the tourism market place
  • Greater customer satisfaction and confidence which leads to repeat business
  • More effective management and improved employee morale
  • A competitive advantage over non-accredited operators
  • Improved profitability through the implementation of better operating systems
  • Ability to display the relevant accreditation program’s logo on all promotional and marketing material.

T-QUAL Accreditation TQUAL_logo.jpg

T-QUAL Accreditation is the Australian Government’s quality framework for the tourism industry. It assesses and supports quality assurance schemes and endorses their members with its national symbol of quality, the T-QUAL Tick.

The T-QUAL Tick improves the visibility of Australia’s quality tourism experiences and provides consumers with a means of making more informed choices about products and services when holiday planning.

The benefits for businesses

Businesses endorsed by the T-QUAL Tick benefit from increased credibility, visibility and competitiveness. Additionally, an extensive marketing campaign educates industry buyers and consumers on the benefits of the T-QUAL Tick, encouraging them to look for and choose T-QUAL endorsed products and services.

The benefits for consumers

When booking products and services endorsed by the T-QUAL Tick, consumers can:

  • Be confident that their expectations will be met;
  • Trust consistently high standards will deliver quality experiences;
  • Gain value for money at their chosen price point;
  • Enjoy quicker and easier holiday planning; and
  • Relax, knowing that they will be taken care of and any issues will be dealt with appropriately.  

Find out how to gain T-QUAL Accreditation.

Read about TQUAL endorsed programs.

Download more information:

T-Qual Accreditation Fact Sheet (136KB)

Information for Tourism Industry.pdfInformation for tourism industry (157KB)

Information for Tourism Businesses and Operators.pdfInformation for tourism businesses and operators (156KB)

Information for Accreditation Program Providers.pdfInformation for Accreditation program providers (184KB)

For more information, please visit

T-Qual endorsed quality assurance schemes

T-QUAL endorsed quality assurance schemes have undergone rigorous assessment to ensure that they assess businesses and operators to the highest level.

T-QUAL endorsed quality assurance schemes include:

Non approved T-Qual Accreditation programs accepted by Tourism WA:


Accredited Visitor Centres Visitor Centre Logo.gif

Visitor Centres are a first port of call for travellers wanting to explore Western Australia.

Services provided by visitor centres include maps and travel advice, accommodation and tour bookings and local knowledge on the destination you are visiting.

To ensure visitor servicing is maintained at the highest level, the National Tourism Accreditation Program operates Visitor Centre Accreditation.

Accredited visitor centres are branded with the italic ‘i’. This is the symbol associated with Accredited Visitor Centres across Australia.

The symbol is used in a wide range of tourism, travel and general interest advertisement and promotional materials to demonstrate that the visitor centre is accredited.

For more information on Visitor Centre accreditation, please contact the Tourism Council of WA on (08) 9416 0706.

Download checklist:

Visitor Centre accreditation requirements checklist (44KB)

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