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Driving your marketing efforts towards Chinese travellers requires long-term commitment and a clear strategy. Below are some points for consideration.

Understand the market

Review your product

  • are you currently selling to international markets?
  • is your product what the Chinese visitor wants?
  • if not, make refinements and enhancements
  • know what your competitors are offering
  • consider employing Mandarin-speaking staff
  • translate your brochures and other key information such as menus, compendiums and website into Chinese

Understand the travel distribution system

  • contact your Inbound Tour Operators
  • attend Tourism WA’s China Mission to build relationships with key Chinese outbound agents
  • research opportunities to package your product with other complementary products in your region
  • read Tourism Australia’s planning for inbound success
  • brief your staff on the Chinese market opportunities

China Ready Accreditation and workshops

The significant growth in the China market requires a clear understanding of the requirements of Chinese visitors. Tourism Council WA is running the China Ready Accreditation program and workshops to help businesses become ready for this growing market. For more information visit the Tourism Council WA website.

Last Reviewed: 2017-08-25