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A distribution strategy for your tourism product should be a key element of your marketing plan. It enables you to broaden your customer base through the travel distributor partners reach. 

It is important that you understand the markets and the various distribution channels.  A good background document is the Australian Tourism Export Council's Tourism Export Toolkit, which outlines the key players of the travel distribution system.

Tourism WA has a number of travel distribution partnerships across retail, wholesale, online and aviation sectors that we undertake campaigns with, who sell WA product and packages. 

To distribute your product, contact the product manager of the relevant travel distribution partner.  You can view these key contacts in the market plans found on the latest presentations page.

To access the key contacts in the domestic market, view the Domestic travel distribution partner contacts PDF.

Last Reviewed: 2017-08-18