The Tourism e-kit is a free online series of simple and easy-to-use tutorials that guide you through a number of online marketing concepts ranging from website design to the use of online booking systems.
Produced by the Australian Tourism Data Warehouse (ATDW) and supported by Tourism Western Australia, the e-kit has been specifically developed for the tourism industry to assist businesses in attracting and maximising visitors to their site.
Some of the key topics covered are:
- Developing a website
- Why should I go online
- E-marketing
- Search engine optimisation
- Reporting
- Online booking
Accessing the Tourism e-kit
The e-kit can be downloaded by section, or the entire e-kit as a single file if you have a broadband internet connection.
Each tutorial is designed to be read in less than 25 minutes to complete. The complete e-kit will take approximately 11 hours.
SECTION AND TUTORIALS PDF
The complete Tourism e-kit (13.5MB)
This download will deliver you all the tutorials detailed below in one document.
Why should I go online? (3MB)
Tutorial 1 - Internet: Planning my success
Tutorial 2 - Initial assessment of my website
Tutorial 3 - Web Strategy: Assessment and components
Tutorial 4 - Web Strategy: Cost and timings
Tutorial 5 - Finding a good web professional
Tutorial 6 - Planning for a new website
Tutorial 7 - Email best practices
Developing a website (3MB)
Tutorial 8 - Registering a domain name 101
Tutorial 9 - Domain name: advanced
Tutorial 10 - Organising hosting for my site
Tutorial 11 - The Internet, Web 2.0 and the tourism industry
Tutorial 12 - Target market 101
Tutorial 13 - Website 101: visual design and content
Tutorial 14 - Website 101: usability and technology
Tutorial 15 - What is a content management system?
Tutorial 16 - Images 101
Tutorial 17 - Images: going online
Tutorial 18 - Security and backups
Search engine optimisation (2MB)
Tutorial 19 - Search engines 101
Tutorial 20 - Critical components of optimising a website
Tutorial 21 - Keywords
Tutorial 22 - Understanding inbound links to my site
Tutorial 23 - Sourcing inbound links
E-marketing (3MB)
Tutorial 24 - Bringing people to my site with e-marketing
Tutorial 25 - Email marketing
Tutorial 26 - Pay per click 101
Tutorial 27 - Setting up a PPC campaign with Google AdWords
Tutorial 28 - Social media for tourism
Tutorial 29 - Customer reviews and TripAdvisor
Tutorial 30 - Blogging
Tutorial 31 - Australian Tourism Data Warehouse
Tutorial 32 - Tourism Exchange Australia
Tutorial 33 - Google Tools
Online Booking (1MB)
Tutorial 34 - Online booking systems 101
Tutorial 35 - Online booking systems advanced
Reporting (724KB)
Tutorial 36 - Tracking and reporting
Tutorial 37 - Google Analytics
Online Distribution (869KB)
Tutorial 38 - Online Distribution
Tutorial 39 - Online Distribution Advanced
Glossary (401KB)