Western Australia is full of extraordinary landscapes, culture, people and events. There's extraordinary marine life on Ningaloo Reef, where you can swim with the world's largest fish, the Whale Shark, or snorkel across pristine reef just off the shore. There are extraordinary beaches, like Lucky Bay, with the whitest sand in Australia. There's extraordinary colour, when thousands of wildflowers that can't be found anywhere else on earth, spring into life.
The lifestyle in our capital Perth is extraordinary too, with more sunshine than any other capital city in Australia. And there's extraordinary diversity. In the north you can see rock art from one of the world's oldest living cultures: the Australian Aborigines. In the south west, our vineyards, forests and surf have made us one of Lonely Planet's top ten places to visit on earth. Every part of this incredible state can lay claim to its own type of extraordinary.
Tourism Western Australia’s Experience Extraordinary brand positions the State as a unique destination. It celebrates every opportunity to experience the extraordinary and also acknowledges that, like all richly rewarding things in life, it’s worth going the extra mile to experience it.